Founded in 1996, ILI&IHI has always adhered to the “simple but not simple fashion concept” and is committed to creating the first brand of fashionable social menswear in central Zhejiang.

The inspiration of the ILI&IHI brand comes from the desert camel, the spirit of endurance, stability, exploration, and pursuit of the limit, which is exactly a lifestyle advocated by Luo Hao.

Going deep into all aspects of the lives of urban elite men, walking into their wardrobes, you will find that the pursuit of fashion and the ultimate taste of life comes from the deep love of life, the pursuit of dreams, and the spirit of never giving up.

On the basis of inheriting classics, ILI&IHI brings together fashionable and modern elements, integrates the characteristics of oriental versions, and relies on the unique design style of innovation, simplicity, and casualness to change every exquisite detail. The perfect draping craftsmanship combined with the elegant image and temperament will be presented in a new way; break free from the traditional constraints of sticking to conventions; the eternal casual classics and the fashionable and casual style are perfectly integrated, and every exquisite detail is varied, relaxed, casual, and fashionable.